USTOA Events

SIR - Sustainability is Responsibility Summit

Event Details

Bodø, Norway
May 24-26, 2022


Please come and join us for the first ever SIR - Sustainability is Responsibility Summit,, taking place in Bodø, Norway, May 24-26, 2022. It is an invaluable event you do not want to miss. 

The Summitwill bring member representatives from across the travel industry value chain to the table for interactive dialog, educational content and case study learnings. The goal is to foster future collaborations, innovative approaches and cross-sector education that will benefit everyone involved and set the path for a more sustainable future for the travel industry. 

The Summit is designed as an executive-level interactive conference with inspirational, interactive and educational content, aiming to give all attendees valuable insight, a chance to reflect, discuss, learn and gain knowledge that you can utilize for your own unique needs and business development purposes. It is suitable for executive level attendees, CEOs and Directors, and attendance will be capped at 40 leaders to secure a qualitative level of involvement and interaction.

Expressions of interest in attending are open to both USTOA Active and Associate Members with a focus on senior leadership (CEO's and Directors). This event is designed to bring together a cross-functional representation of the travel industry with the intention of assembling a diverse, comprehensive group to create meaningful outputs not just for those participating, but also the industry at large. For that reason, and given our capacity limitations, although all USTOA Active and Associate Members are welcome to express interest in attending, final selection of delegates is at the sole discretion of USTOA and Visit Norway. For those selected to participate, the registration fee will be $300 per delegate. 


The agenda is still being developed, but here is a rough outline of what you can expect:  
Tuesday, May 24:  
- Arrival Bodø with evening welcome event 
Wednesday, May 25:  
Keynote presentation – To be announced  
Panel Discussion  
– Active Members share their success stories and the challenges they faced and overcame in implementing sustainability into their business models  
Roundtable Discussions  
- Facilitated group discussions utilizing tools and proven methods to gain actionable outcomes  
Fireside chats  
- Associate Members share how they tackle sustainability and make it a profitable part of their operations   
Path Forward  
– Reflections & feedback, actions & interactions moving forward  
Thursday, May 26:  
Local excursions and site visit/s to experience and get first-hand inspiration from innovative and sustainably value-driven products and services  

Health & Safety Protocols
USTOA has always been about community. To care and protect one another has always been our highest priority. At this stage with COVID-19, USTOA will continue to follow the health and safety protocols, laws and guidelines of the federal, state and local government bodies having jurisdiction over USTOA events when and where located. As you may know, our SIR Summit event will take place in Bodo, Norway. Showing proof of vaccines and the wearing of facial masks are no longer required in Bodo, Norway. The CDC recommends getting vaccinated against COVID-19 to lower your risk of getting and spreading the virus that causes COVID-19 and preserve our USTOA community. 

Please contact Peggy Murphy at [email protected] with any questions.

Thank you to Visit Norway and its partners for hosting this event. 


bodo logo_1

Thank you to South Pole for hosting the Welcome Dinner and offering carbon offsetting. 

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