By Ben Schuyler, AFAR Ambassador

I’ve often found that when you mention visiting Cuba to someone, it’s undoubtedly the case that you will be asked about a combination of the following things – communism, cigars, rum, music, and classic cars.  It’s not without good reason that these are common topics, but the diversity of this unique Caribbean island avails so much for adventurous souls looking for new paths to explore.

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My time traveling to Cuba with smarTours began at the heart of the country’s biggest city – Havana. Greeted by a local guide and expert on the history of the surrounding architecture in Old Havana, we walked cobblestone streets and learned about the Spanish influence on the colonial-era buildings. I was fascinated by the information being shared, yet I couldn’t help but be distracted as I watched locals navigating their morning. A young couple walked by drinking café cubanos, carrying a newspaper and briefcase. A group of construction workers hauled materials in a wheelbarrow for a restoration project. An old man swept in the park. Each little vignette revealed a more intimate reflection about what daily life as a Cuban could look like. Capturing these moments in my photographs became a theme of how I enjoyed my travel experience.

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The next step in the journey with my travel companions brought us from Havana to the city of Sancti Spíritus, one of the oldest settlements in Cuba and the capitol of the Sancti Spíritus province. We arrived at our hotel to find it perfectly positioned on the edge of Parque Serafín Sánchez, the central park of the city and a meeting place for visitors and locals alike. Late into the evening children gleefully chased one another around a fountain positioned in the middle of the park. Nearby speakers pulsed familiar songs as karaoke patrons did their best to sing along and entertain the on looking crowd. The recent addition of Wi-Fi to the location has made it a popular spot for people to connect for a moment to search the Internet or communicate with loved ones. The pleasant warm breeze paired with a delicious Cuba Libre made for a relaxing time of reflection and people watching.

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Rich in cultural history, Cuba is home to nine UNESCO World Heritage Sites. Of those, we had the pleasure of visiting Old Havana, Cienfuegos, Camaguëy, and Trinidad. A town that thrived in the boom of the sugar cane industry, Trinidad sits adjacent to the Valley de los Ingenios and is now known for producing tobacco. Breathtakingly preserved, I found myself transcendently returning to a time when the sugar trade drove life in the colonial town. The Afro-Cuban influence can be felt and experienced through art, music, and dance in Trinidad at Palenque de los Congos Reales. The performance center exhibits centuries old traditional folklore performed to the steady beat of conga drums. Volunteers keep these stories alive while working other jobs in different fields.

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It’s without question that one of my favorite moments during my time in Cuba was visiting the home and studio of Bernardo Valeriano Casanova Fuentes – ceramic artist based in Camagüey. He spoke only a few words, instead allowing his son to share his story, as he attentively formed piece after piece at his workbench and potter’s wheel. In a matter of ten minutes, Bernardo produced a diverse collection of artifacts from single slab of clay. His property was modest, well lived in, and beautiful. It wasn’t flashy or showy, but encapsulated the sustainable life he has found doing what his loves everyday.

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Cuba has something to offer to all kinds of visitors – classic car enthusiasts, cigar aficionados, history buffs. More than anything, I found for myself that the daily life of the Cuban people was the most intriguing and beautiful facet to my visit.

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Interested in learning more about Ben’s journey?  Read more about it on AFAR.com, the USTOA blog and check out check out smarTour’s The Best of Cuba tour.

A Pacific Northwest native, Ben has spent his life drinking coffee, hiking the Cascade Mountains, and breathing the salty air of the Puget Sound. Ben’s inspiration includes dirt roads, flora, and fauna, and his photographs capture a sense of adventure in warm colors that produce an ambient nostalgia. He recently traveled America to document mobile living: When the Road Is Home.


By Ben Schuyler, AFAR Ambassador

I was eighteen when I began working at a locally owned café in the suburbs of Seattle. The modest eatery was the byproduct of two passionate foodies – Angela and Miriam. The latter, a Cuban immigrant, ran the day-to-day operations of the shop. Memories of my midday shifts are peppered with “Cuban” sandwiches and masterfully crafted cortaditos, pre-sweetened espresso shots topped with a small pour of steamed milk. I vividly recall listening to Buena Vista Social Club on repeat and asking Miriam what the musicians were singing about. Her reply – “Home.”

AFAR - Cuba/ Ben Schuyler

It was moments like these that gave rise to my fascination with Cuban culture. (And, the reason I said “yes” to the invitation to visit Cuba with smarTours).

When arriving in Havana, it is immediately apparent that you are in one of the most unique places in all of Latin America. Pristinely kept vintage automobiles navigate the streets, often taxiing visitors and locals alike from destination to destination. Brilliantly colored colonial buildings line the city plazas, seemingly untouched from their construction. Large billboards proclaiming “Viva la Revolución!” are painted with portraits of revolutionary Che Guevera and other political imagery and can be seen driving on the highway.

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There are few places or things, if any, which feel “modern” in the entire country. It’s this resourcefulness that has come to characterize so much of the world’s perspective of what Cuba is like.

Visiting Cuba in the off-season (summer) made for an especially pleasant trip to someone who likes to avoid crowds at all costs while traveling. Instead of having to maneuver through throngs of tourists at Almacenes de San José, the famous open-air craft market at the port of Havana, it’s the vendors selling their goods that will enliven your shopping experience. Here you can find every kind of leather good, carved wooden cigar holder, or piece of art you could desire. A portrait of American author Ernest Hemingway stamped on handmade paper caught my attention and was mine for the price of 3 CUCS, the Cuban convertible peso.

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Hemingway’s stories served as additional inspiration for me to visit the largest island in the Caribbean. A man smitten by the sea, Cuba’s unspoiled waters housed game fish that would become the key character in his most famous novella – The Old Man and the Sea. Finca Vigiía – Ernest Hemingway’s home in the San Francisco de Paula ward of Havana – can be visited on nice days when the humidity doesn’t force the meticulously maintained home to be closed. The Finca is a snapshot into the author’s life. Original furniture and books remain largely unmoved; busts of animals from Hemingway’s expeditions adorn the naturally lit dining room. A nearby unnamed bar serves the most delicious cocktail in country: Coctel Vigía – a perfect blend of freshly pressed Guarapo (sugar cane, pineapple, and lemon juice) and Havana Club 7 Anos Rum garnished with sliced lime and a pineapple wedge.

AFAR - Cuba/ Ben Schuyler

AFAR - Cuba/ Ben Schuyler

Life came full circle when I had the pleasure of seeing members of the Buena Vista Social Club perform at Sociedad Cultural Rosalia de Castro. For nearly two hours, a whole cast of performers sang songs about romance, working the sugar cane fields, and the many towns and villages across Cuba. With a cortadito in hand, I finally began to understand why “home” was so special.

AFAR - Cuba/ Ben Schuyler

Interested in learning more about Ben’s journey?  Read more about it on AFAR.com and check out smarTour’s The Best of Cuba tour.

A Pacific Northwest native, Ben has spent his life drinking coffee, hiking the Cascade Mountains, and breathing the salty air of the Puget Sound. Ben’s inspiration includes dirt roads, flora, and fauna, and his photographs capture a sense of adventure in warm colors that produce an ambient nostalgia. He recently traveled America to document mobile living: When the Road Is Home.


Cuba has been a forbidden fruit for Americans for years, and with the recent loosening of travel restrictions, demand for the predominately untouched island continues to soar. Join Kelley Ferro, travel expert, video journalist and contributor to Tripfilms.com, on her search to discover the real Cuba and experience the Cuban passion for life. With the help of USTOA Associate Member Cuba Travel Services, Kelley explored Havana, met local artists and students, savored fresh and local dishes, and drove around in a legendary 1950’s Thunderbird.

Enjoy the Art & Architecture in Cuba

Havana’s Old City Center is the most popular spot to visit for good reason. History is found around every corner from its capitol building and oldest churches to its picture perfect fortress. USTOA’s Associate Member Cuba Travel Services exposes travel expert and video journalist Kelley Ferro to Cuba’s vibrant art scene, rich history, and the ever-evolving architecture.


by Kelley Ferro

As many Americans have discovered, there are a slew of breath-taking islands in the Caribbean, making it a  tropical playground for US travelers for generations. But the closest and largest Caribbean island, located  only 90 miles from the US coast, has been the most inaccessible island…until now. This year is marking a big year of change for Cuba as restrictions for American travelers are loosening. Now Americans eager to experience a “new” island paradise, complete with historic cities, an artistic culture and 1950’s charm can actually travel to Cuba.  And tour operators, such as the members of USTOA, are making it possible. For me, and many others, this was the trip of a lifetime so without a pause, I was on a plane with USTOA, to explore this previously unattainable island nation.

Beautiful Architecture of Old Havana

Beautiful Architecture of Old Havana

With only 48 hours on my people-to-people visa,  I was eager to dive headfirst into the authentic, artsy side of Cuba. What I didn’t expect to find is that Cuba is like no other destination.. The “real side” of the country was right there, in your face, no searching required. Even what someone would expect to be “touristy” wasn’t at all, like the old-fashioned cars. From the window of my first ride into town, I watched the famous 1950s Studebakers, curvy Chevy’s and voluptuous Buicks zooming past, filled to the brim with locals simply going to and from their daily tasks. And yes, a lot of locals do smoke cigars right on the street. These weren’t tourist stunts; it was just real life in Cuba.

Street Art, Old Havana

Street Art, Old Havana

Our itinerary was centered on Havana, the largest city and epicenter of the country. Though it’s a large city, Havana’s romance bounces off the cobbled paths and down the narrow streets. Paintings are hung in the doorframes of tiny shops, which double as homes for the smiling shopkeepers. Artists display their collections in the tree-studded parks for browsing tourists. Galleries are nestled in every nook and around every corner, from modern paintings and life-size sculptures, to collectives with local artists doubled-over perfecting their canvases inside.

Daniel de La Regata, Local Architect

Daniel de La Regata, Local Architect

Daniel, a young local architect, gave us an architectural view of the old city on a walking tour. He pointed out the variety of artistic trends found in the building styles, from art deco to art nouveau, and colonial to classical. Havana wears its history on its walls and you find its pride in every stone, on every wall and in every brushstroke.

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Iconic Old Havana wasn’t the only area inspired by the arts. In nearby neighborhoods, there were young, vibrant art communities springing up. One in particular, the Fabrica de Arte Cubano, or F.A.C., is an invigorated gallery meets showroom, housed in a former olive oil factory. This converted space now displays the work of emerging Cuban artists in a fresh, new way. This is not your average gallery. From edgy photographs that will stop you in your tracks, to “found art” sculptures that you wish you could put on your wall at home, this is the new generation of artists and here they are celebrated. But F.A.C gets even better. This energetic space morphs from artist incubator by day to trendy club by night, with an outdoor bar, two stages, films, concerts and performances every weekend. This was one of the most cutting-edge artistic spaces that I’ve ever seen. Cuba surely is a place of contrasts.

Taxi Wall Sculpture at F.A.C.

Taxi Wall Sculpture at F.A.C.

We were invited to hang out with a well-known local artist, Lorenzo López, famous for large scale dramatic art installations, who welcomed us into his own home. Each doorknob, dish and side table of his home was on purpose, which could only be expected from one of Cuban’s burgeoning artists. He sees the world through art. He has already received international acclaim and accolades from many of his dramatic pieces, especially because each had a message. For me, the message of Cuba can be summed up by Lorenzo perfectly.

“Art here is very strong. It enriches Cuba in a very strong way… Cubans are very alive. Cuba is alive. It’s always alive.”

Artist Lorenzo Lopez in front of his art “Love Me, Love Me Not”

Artist Lorenzo Lopez in front of his art “Love Me, Love Me Not”

Whether you are walking along the Malėcon withsea spraying against the rocks and a saxophone player serenading you, or you are enjoying a sunset mojito at Hotel Nacional de Cuba under the swaying palm fronds, you are a part of the living art of Cuba. Every moment is full of life and when you are in it, you feel like it should be eternalized in a piece of art.

Cityscape from El Morro Fortress

Cityscape from El Morro Fortress

Classic Cars in Havana

Classic Cars in Havana

Kelley Ferro is a travel expert & video journalist living in NYC. She films her show, Get Lost, around the world–hopping on a plane at least twice a month She is also the executive producer for Tripfilms.com. For more on her travels, follow Kelley’s Facebook page.